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WeBlo is a brandnew, recognizable, advanced and unmistakably Italian product, which gives Laes an even stronger identity on the market. The artesanal and manual block manufacturing process permits the creation of unique products, with elaborate effects and colour gradients; these satisfy our clients ever-increasing wishes for personalization and differentiation. Eyewear is a fashion accessory and as such is affected by the social and cultural changes which fashion is reflecting worldwide, with ever-shorter life cycles and an increasingly fragmented offer. WeBlo is the ideal answer to the social and cultural changes which fashion is reflecting worldwide, because it offers the possibility to differentiate and personalise each product in a unique way.